1999 — Market feasibility study
Defining the DJ market in the U.S.
When BST explored expanding its professional audio product line into the United States, it retained Henry Collins to prepare a comprehensive market feasibility study. The report examined retail distribution channels, trade and consumer publications, customer demographics, and the competitive landscape, including the strengths and weaknesses of major brands. The analysis provided BST with the information needed to make an informed strategic decision. After reviewing the report, the company determined that it was not prepared to make the significant investment required for a successful entry into the U.S. professional audio market.
- Question
- Enter the U.S. professional audio market?
- Examined
- Distribution channels · Trade and consumer press · Customer demographics · Competitive landscape
- Decision
- BST chose not to make the investment
1988 — Publishing proposal
DIGIT Systems & Technology
In 1988, proposed the launch of DIGIT (Digitally Integrated Graphic Images & Text) Systems & Technology to Edgell Communications (formerly HBJ). The publication was designed to cover the then-emerging desktop publishing and graphics software industries. Although the proposal was declined, the concept anticipated a publishing category years before the market matured into one of the industry’s most lucrative sectors.
- Proposed to
- Edgell Communications (formerly HBJ)
- Subject
- Desktop publishing and graphics software
- Answer
- Declined
- In hindsight
- The category matured into one of publishing’s most lucrative sectors
